LR was established in Ahlen, Germany in 1985. Six years later, with the market entry in Austria and the Netherlands, LR successfully set the course for international success through continuous expansion into new markets.
Today, LR is one of Europe’s leading direct sales enterprises operating in numerous countries with 1,000 employees and approx. thousands independent sales partners.
In 2015 was chosen for Company of the Year. Now LR is in 28 countries.
The concept behind direct sales is very simple: Products or services are sold by independent business partners, either as their main or second job. This saves cost-intensive advertising measures, expensive licences and profit margins of intermediaries: LR invests this money in the development of top-quality, innovative products, and in the compensation and training of its business partners. Around the globe, approx. 70 million people work in direct sales. For many of them, what started as a second job has become their main occupation. Together, they generate direct sales turnover of 120 billion US$ annually.
German quality standard
At LR, everything is about improving the quality of life: Under the motto „More quality of life“, our goal is to make each individual´s life even more liveable. On the one hand, this is due to the use of our high-quality health and beauty products and, on the other hand, to the unique opportunity to sustainably and positively develop one´s own life with the help of the LR business model.
The LR quality standards come into play in all areas – from products development to customer service. Of course, we do not only make this claim to ourselves, but also to external service providers with whom we work together. Of course, we also focus on a number of social aspects in this context.
Stars & Perfume – Hollywood legend
Bruce Willis is one of the most successful and popular actors in the world. He is a man of many sides – versatile and authentic. Together with LR, the Hollywood star has developed his first own perfume, a fragrance that merges his personality, expressiveness and character.
Since the beginning of 2014 the second Bruce Willis fragrance is available: Bruce Willis – Personal Edition.
LR LIFETAKT – Your life. Your tact. Your well-being.
Top quality products, Made in Germany.
The advantages of direct sales from the LR clients’ point of view
High quality products at fair prices
Independence from business and store hours
Convenient shopping from home
High quality of advice and support
The advantages of direct sales from the LR partners’ point of view
Easy to start as a second job
Long-term additional or principal income
Flexible working hours
Minimal start-up capital for founding a commercial enterprise
Comprehensive training and remuneration plan
What is the difference between direct sales and network marketing?
Traditional direct sales rewards sales partners for selling or providing products and services. Examples include sales representatives and selling at parties.
Network marketing is probably the most dynamic form of traditional direct sales. It enables sales partners to attract and supervise new sales partners. For supervising, training, motivating and managing these new sales partners, the sales partner receives additional perks, such as bonus payments.
In direct sales with network marketing, the remuneration system is therefore composed of two parts: the margin, on the one hand, and the bonus, on the other.
LR’s vision is to become a globally leading direct sales enterprise. “Leading” means more than just size; it also means that LR sets trends and an example. This vision is based on clearly defined values and 5 solid pillars of success.
LR’s aim and duty is to give every individual on the planet the chance to better their quality of life: thanks to innovative and high-quality products, an attractive business model for sales partners, numerous opportunities for all employees and excellent quality and competence in all that LR undertakes.
Learn more about LR
7-days on-boarding programme to support a successful start
To make sure that new sales partners quickly find their way around the LR world, LR has developed a 7-days on-boarding programme. During the starting week, every new LR partner receives valuable information about the company, the career opportunities and the products.
LR wants every newcomer to feel welcome and get on board quickly. This is why LR has developed a comprehensive and modern package with attractive materials: personal and emotional videos giving interesting insights into the company, newsletters, websites and satisfaction surveys. The sponsor, the leader and the LR team work hand in hand and assist and advise the newcomers for a smooth start into the LR career.
LR makes continuous investments in the development of modern sales concepts which enable the sales partners to successfully establish their business. Not only the newcomers, but also the sponsors and leaders benefit from the 7-days on-boarding programme. They all receive personalised materials to support them with the optimum mentoring of the sales partners in their structures.
How to become an LR Partner?
Everyone has the chance to become successful with LR. However you will need an invitation from another partner (your “sponsor”). There are 2 ways to get the invitation.
If you are interested in this business, please fill in the form below and I will contact you.
2. Register directly in your country with this invitation: